The digital side of your business, handled end to end.
Website, brand, content and the internal tools behind them, planned by a Management graduate and built properly. I led all of it for MatchMate, the football startup I co-founded. Now I do the same for small businesses and early-stage teams.
- Business first. A Management degree and live consulting cases in Rotterdam, so the work starts from what the business needs.
- One person, end to end. Brand, site, content and tools from the same hands, so nothing gets lost between suppliers.
- Yours to keep. Domain, accounts and files set up in your name, with a plain-language handover.
Find games.
Meet players.
Play football.
- Mobile app · iOS & Android
Resubmitted to App Review, 21 Oct 2026 - matchmateapp.app · public website
Live on Cloudflare, EN & PT - Founder HQ · private web app
Finance, calendars, notifications
- 6
connected pieces of work for one startup: scope, brand, app, website, content and a back office.
- 200K+
views on MatchMate's Instagram Reels, before the app's release.
- Top tier
of a 47-student consulting cohort in Rotterdam, with a perfect score on my advisory report.
- EN · PT
every MatchMate screen, page and post made in English and European Portuguese.
MatchMate, end to end
One startup, taken from a problem in a group chat to an app in App Store review, with everything a young business needs around it. Each stage below was my work, and each one links to the detail.
-
01Problem & scope
A plan people could actually ship
Cut a six-sport wishlist to football only, with no in-app payments and no data the app didn't need.
Outcome: a version one that could be built and tested properly -
02Brand & design system
One look, written down
Colours, type, button rules and tone, documented so every screen, page and post follows them.
Outcome: app, site and Instagram that look like one product -
03The app
iOS & Android, on a real backend
Real accounts, a secure database, photo checks, reporting and blocking, in two languages.
Outcome: resubmitted to Apple on 21 Oct 2026, now in review -
04Website
matchmateapp.app
The public home for the app, with a tap-through demo and the legal pages Apple and Google require.
Outcome: live in English and Portuguese -
05Marketing content
@matchmatept
Ten Instagram Reels made in Canva, in Portuguese and English, each one boosted.
Outcome: 200,000+ views and 960 followers before launch -
06Private business platform
Founder HQ
A private operating system for MatchMate: finances, subscriptions, founder settlements, planning and calendars.
Outcome: calendar sync and iPhone alerts tested end to end
MatchMate is my own startup and the Rotterdam work was academic. There is no paid client work to show yet; the two free projects below are the first. They will appear here, clearly labelled, once they're finished.
Agile Consulting, Rotterdam
A semester as a consultant at Rotterdam Business School, on live assignments for Cappon Tax, Bijzaak and S4 Energy, February to June 2026.
“He did not ask questions for the sake of asking them, but because he wanted to understand the real issue behind a situation.”
- Team · S4 Energy final presentation1st place
- Team · overall ranking2nd place overall
- Individual awardMost Inspiring Student
Read the case study →The company names are public. The consulting work itself is confidential under NDA.
What I can do for your business
Three areas, each backed by work you can see on this site. Every project ends with you owning the accounts, the domain and the files.
Websites & digital experiences
For when people can't find you online, or what they find doesn't do the business justice.
- Landing pages and sites of up to 5 pages
- Two languages, or more
- Interactive demos and product pages
- Domain, hosting, HTTPS and legal pages set up
- Tested on real phones, with a handover guide
Seen in: matchmateapp.app, and this site in eight languages
Branding & marketing content
For when the business looks different on every flyer, post and slide, or the message isn't landing.
- Brand starter kit: logo refinement, colours, type and a one-page guide
- Social templates and short Reels
- Pitch, sales and investor decks
Seen in: the MatchMate design system and Reels with 200K+ views
Digital products & internal tools
For when the business runs on spreadsheets, memory and group chats, or an app idea needs testing before more money goes in.
- Private web apps and dashboards for money, schedules and reports
- Calendar sync and phone notifications
- Working first versions of an app idea
Seen in: Founder HQ and MatchMate, from prototype to App Review
Prices in euros, VAT added where applicable. Every quote is a fixed price, in writing. Extra work outside the agreed scope: €35 an hour. Optional care plan for updates and fixes: from €40 a month.
Your website, on me.
I'm selecting two businesses to work with as I build my independent studio. I'll design and develop your website or landing page at no charge. You cover only any agreed third-party costs.
- Only two businesses will be selected. Projects are chosen for fit and scope, so applying doesn't guarantee a place.
- We agree the deliverables and timing in writing before work starts.
- Up to two rounds of revisions are included.
- You pay only external costs you approve, such as the domain, hosting, paid fonts, third-party services or subscriptions.
- You own your accounts and the agreed deliverables.
- I show the project in my portfolio only with your permission.
- Work outside the agreed scope needs a separate agreement.
Free 30-minute call
To understand the business, what you need and what success looks like.
Written proposal
Scope, timeline, fixed price, and what's not included, in writing.
First draft, then build
You see the direction early, then review a working test version before anything goes live.
Launch & handover
Accounts in your name, a handover guide, and support after launch.
Questions clients ask
Is the free project really free?
The design and development work is. You pay only external costs you approve, such as the domain, hosting or a paid font, and everything is agreed in writing first. Work outside the agreed scope needs a separate agreement.
How much does a project cost?
The starting prices are above. After a free 30-minute call you get a fixed price in writing, so you know the total before anything starts. The proposal also lists any running costs, like the domain or hosting, so there are no surprises later.
How long does it take?
As a guide, a landing page takes one to two weeks and a five-page site three to five weeks. Most of the difference comes from how quickly content and feedback arrive. The proposal gives you a date.
What if I don't like the first draft?
You can stop. You pay only for the hours worked, at €35 an hour, up to a maximum of 25% of the quote. Nothing else is owed.
Why choose a freelancer over an agency?
You talk to the person doing the work, the price has no agency overhead, and brand, site and tools come from one place. The honest trade-off: one person has limited capacity, so I take on a few projects at a time and say so if a timeline isn't realistic.
Who owns the website and the accounts?
You do. The domain, hosting and any service accounts are set up in your name, and you get a plain-language guide to all of them. If we stop working together, nothing is locked away.
Can you build an app for my business?
I can design and build a working first version so you can test the idea with real people. MatchMate taught me what publishing on the App Store really takes, and I'll be straight about the time and costs before you commit.
What happens after launch?
We agree it in the proposal: the optional care plan for updates and fixes, or a clean handover so you can run it yourself.
Do you use AI?
Yes. AI assistants speed up the building. I make the decisions, review and test the work, and I'm responsible for what you get.
Do you work in Portuguese?
Sim. I work in Portuguese and English, with clients in Portugal and abroad.
Business first, then the build.
I studied Management, so I tend to start with the questions that decide whether a project is worth doing: who it's for, what it costs to run, and what happens if it works.
On Erasmus in Rotterdam I joined Agile Consulting at Rotterdam Business School, where international student teams advise real companies on live cases. I finished in the top tier of a cohort of 47 and was named Most Inspiring Student.
Then I co-founded MatchMate. A startup needs a brand, an app, a website, content, legal pages and a way to keep track of the money, and at the start there's nobody to hand those jobs to. So I learned to do them, with modern tools and AI-assisted development, and with one rule written down on day one: we don't fake security.
That's what clients get: one person who understands the business question and can build the answer, from the first conversation to the handover.
Co-founder, MatchMate · freelance
Bachelor's in Management
Erasmus, Rotterdam · Agile Consulting
Most Inspiring Student · top tier of 47
Portuguese, English